ABOUT US

HAUS OF KIND was created by Danila Mirolyubov, founder of the HAUS GROUP and the artist behind HAUS OF SMELL. What began as a side project with fragrance—launched quietly in New York without advertising or campaigns, and quickly spreading by word of mouth—proved that there was space for independent brands built on values rather than marketing. HAUS OF KIND extends that same philosophy into skincare, with the same refusal to compromise and the same focus on integrity.

From the start, the mission was clear: skincare that does not depend on cruelty. Every product is 100% vegan and cruelty-free, created with animal rights as a non-negotiable foundation. The formulas are made in small batches with clean, plant-based ingredients, ensuring both performance and purity. No synthetics, no fillers, no shortcuts—just products built to work honestly, without exploitation.

HAUS OF KIND shares the visual language of HAUS OF SMELL. Minimal design. Black and white packaging. A bold, independent aesthetic that rejects the polish of mass-market beauty in favor of something sharper, more direct, more real. Every decision—from formulation to presentation—is deliberate, stripped of excess, and rooted in the belief that integrity should be visible.

The HAUS GROUP was founded on independence. Born in Siberia and moving to the United States at 19, Danila brought an artist’s perspective into business: a determination to create on his own terms, without corporate influence, without compromise. Music, fragrance, design, and now skincare are all part of the same trajectory—projects that are built carefully, personally, and with complete control over process and detail.

HAUS OF KIND does not chase trends, does not rely on advertising, and does not follow the expectations of the industry. Its growth, like HAUS OF SMELL, comes from authenticity and community. Customers discover it, share it, and return because the products speak for themselves. This is not a brand created to fit into the beauty market—it is one that exists to change it.

More than skincare, HAUS OF KIND is a statement: that beauty and ethics are inseparable, that animal rights must be protected, and that design and performance do not need to come at the expense of integrity. As part of the HAUS GROUP, it reflects a larger mission—building independent brands that are uncompromising, ethical, and distinctly New York.